Create Account
Sign In Create Account

The truth about social media screening

January 23th, 2021

Human Resources

2 min read

The sheer amount of information you can access about someone through social media is dizzying. As people continue to maximize their digital footprints through platforms like Facebook, Instagram, and Twitter, recruitment specialists are also taking notice.

That said, everything isn’t fair game.

There’s no denying social media’s impact on hiring practices in recent years. There are, however, certain legalities that need to be considered before proceeding with a deep dive of a candidate’s activities on these platforms.

In order to avoid potential legal issues, recruiters need to conduct social media screenings accordingly. It isn’t as simple as logging onto to Twitter to dig up dirt at random. There have to be well-established hiring practices in place to legally determine whether the candidate is suitable for a particular role.

The Social Media Screening Parameters

Before getting into the nitty-gritty of how to legally use social media screening, it’s important to know exactly what it entails.

The main idea behind social media screening is to gain insights into a candidate that aren't revealed in the interview process. Uncovering criminal, violent, racist, intolerant and sexually explicit behaviours through social media can help determine a candidate’s eligibility for the role.

It's also important to recognize the role of bias, conscious or unconscious, in social media screening, as well. If an organization’s in-house recruitment specialist already has a gut feeling about a particular candidate, that particular candidate may be out of the running before they've even seen something on social media they may not agree with.

As such, third-party screening services are always a good idea. The service can provide social media screening and only identify the most relevant information to the job itself and the safety of employees.

Establish Dependable Hiring Practices

When it comes to any type of recruitment strategy, social media screening included, consistency is always key.

Every recruitment process should lay out, in clear terms, how information is being collected and documented, how it complies with the employment laws of that country, and what individuals have access and decision-making authority based on the information.

Accurate recordkeeping is also crucial to this process. If someone decides to pursue legal action, you need to prove that your decision not to hire them was job-related only. Be sure you're complying to any employment law. Having specific details related to employment decisions is of the utmost importance in this respect.

How to Use Information Uncovered on Social Media

Now that you’ve legally accessed information to a candidate’s social media profile, you have to know what you’re doing with it.

If you’re in the social media screening process, the information has to be related to the job. As a recruitment specialist, if you’re looking at irrelevant hiring factors such as race, religion, sexual orientation, or political affiliation — that can derail your entire recruitment process.

Proving that you didn’t use this information in your hiring decision is also extremely difficult. The findings you make on social media need to be connected to the performance and responsibilities of the job.

For example, think of someone applying to a television station with a predominantly African-American audience. If that candidate is found to have made several racial comments against African-Americans on Twitter, that can be enough to eliminate them from the recruitment process. Since those comments were made on a public platform, the television station can determine that the person is not suitable for the job based on the station’s values as a broadcaster.

Let us handle the screening process for you and give you all the job-related information you need to make your next great hire. Book a demo today to find out how we can help perfect your hiring practices.

Related articles

6 Retail Recruitment Strategy Tips For 2021

If you’re reading this, take a deep breath - you’ve made it through 2020; arguably one of the most paradigm shifting years of recent human history. The pandemic put our global
4 min read

The Do's & Don’ts of Successfully Hiring Millennials

Hiring millennials is easier said than done. A lot of businesses think they can wave some ping pong and pizza in their face and call it a day. While their view of the corporate
3 min read

Performing Streamlined Background Checks in Australia

In 2018 the Australian Crime Commission Regulations 2018 reported: “The police history checking service plays an important role in ensuring that bodies such as charities,
2 min read

Why you need to screen your potential hires

As anyone who’s taken part in the recruitment process already knows — finding the right hire is a massive undertaking. It’s not as simple as putting out a job posting and picking
2 min read

Certn Lime: The background checking solution for SMBs

We are excited to share with you the launch of our new product, Certn Lime. It is a background check solution designed specifically for small and medium-sized businesses.  We
2 min read

3 Questions to Ask a Candidate's References

Companies lose an average of $14,900 on each bad hire from the previous year. Let that really sink in for a second. That’s a good chunk of change, no matter how you slice it. As
2 min read

3 Reasons Why You’re Having a Tough Time Finding the Right Candidate

As a recruiter, finding the perfect candidate to fit a particular role can often be the bane of your existence. Sure there are candidates, but how many of them are actually the
3 min read

Background Checks & The Future Work - The Gig Economy

In many respects, the future of work is already here. Amid the headlines exclaiming the predicted loss of jobs due to automation and other changes brought by artificial
1 min read

Criminal Record Checks for the Cannabis Industry: Choosing the Right Provider

Employment in the marijuana industry in Canada is growing. Last year, Canada introduced legalized recreational cannabis to the nation, and employment in the sector has
3 min read

Certn Launches Industry’s Foremost Background Check Service in the U.S.

Firm Appoints HR Superstar Steve Cadigan to Board to Bolster Growth and Build Opportunity Menlo Park, CA, April 9, 2019 — In the world of “people screening,” speed and accuracy
3 min read

Fight Unconscious Bias During Recruitment with These Tips

As much as we hate to admit it, we all have biases. We're biased when it comes to sports teams, food, and nearly every aspect of our everyday life. We can’t help ourselves. Most
2 min read

Finding the Biggest Resume Red Flags in the Application Process

Here’s the thing: anybody can write a resume. In short, this is why you need to be extra vigilant in the recruitment process. It’s up to you as the recruiter to read between the
3 min read

Hockey Season is Coming - Police Check Turnaround Times are at All-Time Highs

Tis the season where if you’re planning to coach hockey, you should be thinking about getting your annual background check! However, many leagues run on volunteers and one thing
1 min read

How AI is revolutionizing recruitment

As workplace technologies have become more advanced and sophisticated, HR recruiters have followed suit. The recruitment process is being streamlined through the introduction of
2 min read

How technology is revolutionizing recruitment

Technology’s impact on the modern workplace is undeniable. We live in a time when people can work just as well from home as they can from a downtown office. Because of the
2 min read

Qualities of the World’s Greatest Teams and How to Recreate Them

The core values in all great teams are drilled into athletes on elite teams can be the difference between a SuperBowl and disappointment. There are countless teams in business and
3 min read

The Dos & Don’ts of Successfully Hiring Millennials

Hiring Millennials is easier said than done. A lot of businesses think they can wave some ping pong and pizza in their face and call it a day. While their view of the corporate
3 min read

Why you should always screen your freelancers

As the gig economy continues to grow with 43% of the current workforce expected to be self-employed by 2020, it’s time for recruiters to take freelancers seriously. We’ve seen the
2 min read

The Background Check Process

  Background checks can be known as inconvenient. The long waits, the pointless trips to the RCMP station to complete your Criminal Record Check, etc. The hassle of getting a
3 min read

Three Secrets to Hiring the Best Talent Even Amidst a Crisis

At the time of writing, the whole world is in the grip of a global pandemic that has forced entire countries into full lockdowns. This is not the time to cower, though. This is
1 min read

The Gig Economy Revolution: Preparing for the Inevitable Future

There’s a revolution happening. The shape of labor itself is shifting. Whatever the reasons for this, the question is...is your company ready for it? The gig economy is known for
3 min read

Certn Signs a New Partnership with JobAdder

As one of the leaders in the HR industry, we pride ourselves offering the best and fastest background check services. Certn provides every check you would ever need in your
2 min read

DHR International - Client Spotlight

 

Client Spotlight: Beacon HR

 

Certn Over Slapball

https://vimeo.com/381607982 Book A Demo